Baba Da Dhaba is a brand that serves lip-smacking North Indian food to people who crave real richness of flavour. The brand needed a unique identity that set it apart from other restaurants. After much deliberation, we decided to name the brand after the founder, who is fondly known as Baba.

To make Baba Da Dhaba the destination for North Indian delicacies, we created a mascot that translated the beliefs of the brand, showcasing its quirky element and tone of voice which was used across all packaging.

This project won a Silver afaqs! Foxglove in the Packaging Category.