Hater of the third-person — I am a purpose-driven creative at heart and brand strategist by choice with over 8 years of experience in the industry. I believe, being a strategic creative takes intentionality and courage. And I always aspire to create work that will leave a mark on the world. This requires a disciplined effort as the world's filled with gobbledygook and incredible work requires equal parts imagination and curiosity.

It's not easy but the reward is great when each experience is learning, and each story is uniquely immersive formed on the basis of a recognizable voice and unique brand positioning. This approach has helped me pick up a few awards and accolades along the way. Some in packaging and some in the efforts to build a global gaming brand.

I enjoy working with the team where no one acts as a dictator, there are no limp performers, the ownership is equal and the decisions are made having the best interest of the project. I could go on to talk about my critical-thinking, problem-solving and other hyphenated words — but all there is to know is I am a passionate creative who is married to strategy and has an ongoing affair with data.