Ola has been the mobility partner for four main ISL teams since 2015. In ISL 2016, they wanted to remind people of this association, using only social media.

Approach the non-football fan and make them part of the campaign by callouts from popular celebs to fan clubs, corporates and so on. Use selfrecorded videos as the campaign mechanism to reduce barrier to participate. To stay true to the football upliftment cause, it was proposed that Ola tie-up with slum soccer to fund edukick - a program in Nagpur that helps slumdwelling boys and girls, through football.